How to swap the two nibbles in a byte ?

unsigned char swapNibbles(unsigned char c)
{
unsigned char temp1, temp2;
temp1 = c & 0x0F;
temp2 = c & 0xF0;
temp1=temp1 << 4;
temp2=temp2 >> 4; 

return(temp2|temp1); //adding the bits
}

int main(void)
{
char ch=0x34;
printf("\nThe exchanged value is %x",swapNibbles(ch));
return 0;
}